About
Who We Are
Dexter Strategies is a modern, strategy-driven consultancy built on the belief that public organizations and mission-driven institutions deserve the same level of marketing sophistication as the private sector.
Our name comes from the Latin dexter, meaning “right.” That’s what we deliver: the right strategies, the right execution, and the right outcomes for organizations that serve the public good.
Leadership
Andrew brings more than 20 years of experience leading the development and execution of integrated marketing campaigns. Before founding Dexter Strategies, he worked at full-service agencies in Washington, D.C., where he honed his expertise in building strategies that drive awareness and measurable impact on both national and international levels.
He has led campaigns for Federal agencies including the Peace Corps, Internal Revenue Service, Social Security Administration, and multiple offices within the U.S. Department of Health and Human Services—helping raise awareness of critical issues impacting millions of Americans. His work with associations, such as the Plastics Industry Association (PLASTICS), TAPPI, Inc., and CTIA–The Wireless Association, advanced event marketing strategies that boosted both attendance and exhibitor participation.
Andrew is known for his ability to “become an expert” in client issue areas—from public health to manufacturing processes—quickly diving deep to understand challenges and translating them into clear, effective marketing strategies. His award-winning work has been recognized by the Telly Awards, PRSA Silver and Bronze Anvils, PRWeek Awards, and the Webby Awards.
Today, Andrew brings this national-level experience to Wisconsin and the Fox Valley, where Dexter Strategies helps municipalities, counties, and mission-driven organizations communicate with clarity and confidence.
He holds a B.A. in Interdisciplinary Studies from American University in Washington, D.C.
Being a jack-of-all-trades doesn't necessarily mean you're a master of none.
Dexter Strategies collaborates with a trusted network of marketing partners from the Fox Cities and beyond. This surge team includes production specialists (designers, photographers, videographers), digital and social media strategists, market researchers, and PR/media relations experts.
Each partner brings specialized expertise, creativity, and best-practice knowledge while aligning with our commitment to quality and consistency. Together, we can scale seamlessly to deliver strategies, campaigns, and creative assets that bring your vision to life—without compromising on precision or professionalism.
Surge Support
Who's Dexter?
Being entrepreneurial—it's in our DNA.
In 1821, a young man from New London, Connecticut, established a cabinet-making business. Over time, he expanded his business and moved it to Rhode Island. The business was continuously passed down each generation, father-to-son. More than 200 years later, that business still thrives in Rhode Island to this day.
That man was named Dexter and he was our founder's great-great-great-great grandfather. This consultancy's name pays homage to him and the values he passed down through those seven generations:
-
Work Hard and Do Right. Don't be afraid of hard work and doing right by the people you work with. It often results in something greater.
-
Value Customers. Clients are the lifeblood of every business and charm can only get you so far. Understanding their needs and solving their challenges are critical if you want to maintain a successful relationship for years to come.
-
Build Trust. In business, it is one thing to earn the trust of a client or partner. But, it is meaningless if you don't continually nurture and maintain that trust.