Insights

Ever feel like life is so filled with obligations that you never have time to really think? Between your 40 hour-a-week (or more accurately 50+ hour-a-week) job, shuttling kids to soccer practice, house work and projects, and social events, you find very little time to sit, reflect, and contemplate the next steps you want to take in your professional life?

Like so many of us, I have often found myself wanting to dedicate time to pause, take stock on how my life and career led me to the point where I am at today, and contemplate on the next steps in my professional journey. This summer, I was lucky enough to have that moment and really think through what I want to do and how my experience can help guide me. Where it ultimately led me is to the launch Dexter Strategies.

The idea behind Dexter Strategies is a simple but powerful one: organizations of all sizes deserve smart, integrated marketing strategies that truly make an impact. After more than two decades working on national campaigns and complex initiatives for federal clients and trade associations, I’ve seen firsthand how the right mix of strategy and execution can cut through noise, build trust, and drive meaningful engagement. I created Dexter Strategies to bring that expertise closer to home—helping businesses, local and county governments, and mission-driven organizations in the Fox Cities thrive.

With Dexter Strategies, I plan to provide a full spectrum of strategic services designed to help these organizations identify who they actually are and how they can best reach their target audience. From strategic planning and consulting that maps out clear marketing roadmaps, to integrated campaigns that unify digital, print, social, video, and PR—I want to help teams align creativity with data-driven insights. When needed, I will bring trusted partners into the fold, whether that’s for design, multimedia production, or digital strategy, to ensure clients have access to the best possible expertise.

Ultimately, my goal is to be more than just a consultant. I aim to be a partner who helps clients navigate the complex and ever-changing marketing landscape so that they can best tell their stories with clarity and confidence by building strategies that are right, smart, and sustainable. Together, we can craft marketing approaches that not only raise awareness but also make a real difference in the lives of the people and communities you serve.

Want to learn more about what Dexter Strategies can do for you? Send an email and let’s talk.